Outreach and Engagement:
- Drive calls and messages to a targeted subset of brokers and lanes to increase engagement on the platform.
- Use data and insights from 123 as baselines to track and improve outreach efforts.
- Monitor and report on the effectiveness of outreach campaigns, adjusting tactics as needed.
Promote Best Practices:
- Advocate for carriers to post their available capacity as a best practice to secure loads and maximize opportunities on the platform.
- Educate carriers and brokers on the benefits of active participation and capacity posting.
- Support and encourage platform adoption, ensuring users understand how to leverage available tools to increase their success.
Job Aid Development & Support:
- Contribute to the development of a "job aid" that provides guidance on how to use 123 to identify and prioritize carriers.
- Assist carriers and brokers in navigating the platform, ensuring they can effectively utilize features such as capacity posting and search functionalities.
Collaboration & Communication:
- Collaborate with other team members to align strategies and share insights on effective engagement tactics.
- Provide feedback and suggest improvements to enhance the outreach process and increase user adoption.
- Maintain open and proactive communication with internal teams, including product development and marketing.
Performance Tracking & Reporting:
- Track key metrics related to calls, messages, and engagement levels, reporting on progress toward team goals.
- Use data to identify trends, opportunities for improvement, and areas of focus to drive greater engagement.
Future Scaling & Innovation:
- Assist in the exploration and testing of AI-powered tools (e.g., bot callers) to scale engagement efforts.
- Contribute to the potential development of a "white glove" service offering aimed at high-touch support and enhanced user experiences.